Club BenchmarkingOct 23, 2026
Not Your Grandfather's Club: How Clubs Have Become an Essential Institution for the Modern Family
For most of the twentieth century, country clubs sold one product almost exclusively: golf. The right course, the right address, the right roster. That value proposition carried the industry for a hundred years, and then the 2008-2009 financial crisis showed it was no longer enough. Dues income per member fell more than 25% from peak, waitlists vanished, and for more than a decade more clubs closed than opened.